tgsonar.com

Benchmarks for «Business & Marketing»

What counts as ordinary for this topic. Computed from 1144 channels in the catalogue, 1091 of which answer the check.

Key values

14.5%engagement rate, median
6–28%corridor of the middle half
13.5Ksubscribers, median
54posts per month, median

How engagement rate is spread

Each bar counts the channels of the category that landed in that range. The taller the bar, the more ordinary the value.

0.2–1K %: 11051K–2K %: 62K–3K %: 13K–4K %: 14K–5K %: 05K–6K %: 06K–7K %: 07K–8K %: 08K–9K %: 09K–10K %: 010K–11K %: 011K–12K %: 1
0.212K

How the audience is spread

1.0–365K subscribers: 1079365K–729K subscribers: 30729K–1.1M subscribers: 191.1M–1.5M subscribers: 91.5M–1.8M subscribers: 31.8M–2.2M subscribers: 12.2M–2.6M subscribers: 02.6M–2.9M subscribers: 02.9M–3.3M subscribers: 13.3M–3.6M subscribers: 13.6M–4.0M subscribers: 04.0M–4.4M subscribers: 1
1.04.4M

What to do with this

Compare your own channel against the median. A value inside the corridor is ordinary for the topic, and chasing more rarely pays off. Far below it, look at whether the posts are reaching subscribers at all. To browse the objects themselves: the Business & Marketing catalogue.