Benchmarks by topic
How many views and posts, and how much engagement, count as normal for a channel on your topic. Computed from our own measurements of the catalogue rather than someone else's estimates: the median and the corridor show where the bulk sits.
Channels
Engagement rate is median views divided by subscriber count. The corridor shows where half the channels of a category fall: if your figure sits inside it, it is ordinary for the topic.
| Category | Channels | Engagement rate | Corridor | Subscribers | Posts per month |
|---|---|---|---|---|---|
| Books & Audiobooks | 15 | 24.7% | 10–90% | 10.0K | 27 |
| Business & Marketing | 924 | 13.3% | 6–28% | 15.4K | 54 |
| Culture | 184 | 20.6% | 11–53% | 2.6K | 33 |
| Education & Science | 381 | 17.0% | 8–38% | 3.9K | 32 |
| Entertainment | 285 | 19.2% | 8–44% | 3.1K | 43 |
| Finance & Investing | 348 | 15.4% | 7–34% | 12.5K | 60 |
| Jobs & Vacancies | 18 | 14.0% | 6–31% | 11.4K | 30 |
| News | 1217 | 10.0% | 5–24% | 11.4K | 170 |
| Other | 3354 | 20.2% | 7–61% | 2.8K | 44 |
| Sports | 111 | 18.8% | 9–42% | 5.9K | 85 |
| Tech & IT | 1333 | 19.2% | 7–51% | 4.1K | 32 |
Bots
Bots have no public user counter, so the benchmarks are built on measurable behaviour: response speed and mention reach in public channels.
| Category | Bots | Response time | Mention reach | Answering |
|---|---|---|---|---|
| AI & Chatbots | 80 | 393 ms | 1.9K | 100% |
| Business & Sales | 9 | 351 ms | 7.4K | 100% |
| Developer Tools & APIs | 9 | 564 ms | 65.9K | 100% |
| Everyday Tools | 7 | 370 ms | — | 100% |
| Files & Converters | 8 | 381 ms | — | 100% |
| Finance & Crypto | 25 | 350 ms | 5.4K | 100% |
| Games & Entertainment | 17 | 365 ms | 2.8K | 100% |
| Group Moderation | 28 | 400 ms | 2.6K | 100% |
| Learning & Languages | 11 | 401 ms | 14.4K | 100% |
| Other | 298 | 379 ms | 3.1K | 100% |
| Video & Music Downloaders | 30 | 393 ms | 3.2K | 100% |
How to use this
Find your category and compare the channel's figures with the median. A value inside the corridor is ordinary for the topic. Below the lower bound is a reason to check whether the channel is being read; above the upper bound means either the posts travel through forwards, or the numbers disagree with each other. How to tell one from the other.