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Benchmarks for «Finance & Investing»

What counts as ordinary for this topic. Computed from 1154 channels in the catalogue, 1081 of which answer the check.

Key values

23.4%engagement rate, median
8–66%corridor of the middle half
2.0Ksubscribers, median
30posts per month, median
16failed to open on the check

How engagement rate is spread

Each bar counts the channels of the category that landed in that range. The taller the bar, the more ordinary the value.

0.0–8K %: 11138K–16K %: 116K–24K %: 024K–32K %: 232K–40K %: 040K–48K %: 148K–56K %: 056K–64K %: 064K–72K %: 072K–80K %: 080K–88K %: 088K–96K %: 1
0.096K

How the audience is spread

1.0–525K subscribers: 1132525K–1.0M subscribers: 131.0M–1.6M subscribers: 21.6M–2.1M subscribers: 12.1M–2.6M subscribers: 02.6M–3.1M subscribers: 03.1M–3.7M subscribers: 23.7M–4.2M subscribers: 04.2M–4.7M subscribers: 14.7M–5.2M subscribers: 05.2M–5.8M subscribers: 05.8M–6.3M subscribers: 2
1.06.3M

What to do with this

Compare your own channel against the median. A value inside the corridor is ordinary for the topic, and chasing more rarely pays off. Far below it, look at whether the posts are reaching subscribers at all. To browse the objects themselves: the Finance & Investing catalogue.