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Benchmarks for «Search & Directories»

What counts as ordinary for this topic. Computed from 29 channels in the catalogue, 24 of which answer the check.

Key values

282.2%engagement rate, median
50–1265%corridor of the middle half
1.1Ksubscribers, median
5posts per month, median

How engagement rate is spread

Each bar counts the channels of the category that landed in that range. The taller the bar, the more ordinary the value.

0.1–7K %: 247K–14K %: 114K–21K %: 121K–28K %: 128K–35K %: 035K–42K %: 042K–49K %: 049K–56K %: 056K–63K %: 063K–70K %: 070K–77K %: 077K–84K %: 1
0.184K

How the audience is spread

2.0–16K subscribers: 2316K–32K subscribers: 332K–48K subscribers: 148K–64K subscribers: 164K–80K subscribers: 080K–96K subscribers: 096K–112K subscribers: 0112K–127K subscribers: 0127K–143K subscribers: 0143K–159K subscribers: 0159K–175K subscribers: 0175K–191K subscribers: 1
2.0191K

What to do with this

Compare your own channel against the median. A value inside the corridor is ordinary for the topic, and chasing more rarely pays off. Far below it, look at whether the posts are reaching subscribers at all. To browse the objects themselves: the Search & Directories catalogue.